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Anita Vallati, CEO of ITAN Advanced Tanning Studios

Anita Vallati was once bored and frustrated with her business. When she first started her business with one tanning salon in 2001, Anita had dreams of expansion and profits and cash flow rolling in.

When I met her two years ago, she had grown to six locations but she disliked what she was doing and her business was struggling to be as profitable as she wanted. She also said she did not have the tools to unlock the potential and get it back on track.

“I was looking for the magic solution for business success and thought it was to work ‘on’ my business and not ‘in’ it,” Anita said.

Anita saw her business as stagnate and her belief was she needed to invest even more money into her business as well as hire a whole crew of qualified leaders to grow her business and make it profitable.

“Of course, I didn’t have the money to do this, so I felt that I had no hope except to either sell out or settle for the life I was living,” she said.

One thing Anita did know was that if something didn’t radically change, she was about to be eaten alive by a competitor.

“I felt like I needed to sell before the ship started to sink,” Anita said. “But I was lost and avoided being around the business in hopes that it would resolve itself.”

After her first day with me, Anita realized she had what I refer to as the “Shiny Penny Syndrome.” She was always distracted by some new idea or business opportunity which took her focus and energy away from her business. Many entrepreneurs have this Shiny Penny problem, which causes them to constantly have an affair on their business instead of taking care of business …. and then they wonder why their business isn’t performing they way they expected.

“Keith showed me that I could grow my business without putting in more money, but he stressed that I needed to commit the time and learn the skills to grow it,” Anita said. “I needed to get back into my business and stop running away from it.”

Prior to my courses, Anita would work an average of 20 hours a week. Now she invests 35-40 hours of her time weekly. It’s not just more time that is making the difference; it’s WHAT she is doing and HOW she is doing it. Anita now has the critical BUSINESS skills and tools to actually make her business financially successful. The rewards for her have been fantastic. Anita reports that since starting to work with me, her net income before depreciation and taxes has increased 150 percent! Her debt is reduced, sales have increased and cash flow is way up.

“My business would have been bankrupt in five years if I had not attended your courses,” Anita told me.

In my course Financial Literacy, Anita learned how to measure and always monitor her “score card.” Through this critical tool, she learned what to measure and how to anticipate and make changes before problems get too big.

“The results of this constant monitoring and correction have led us to higher revenues than we have ever seen in the past,” Anita said. “In both 2006 and 2007, we had our first years where I didn’t have to inject money into the company and we really celebrated! This year, I am taking money out and we are still cash rich,” she said.

Anita says she has started to enjoy her business again and is actually very excited to “be in it,” stay in it and grow it.

“I am very confident with the skills I have to grow my business,” she said. “Two years ago I never thought I would ever have the skills to produce these results. My only regret is that I didn’t start working with Keith earlier.”

After excelling in several of my programs, I invited Anita to participate in my exclusive Board of Directors group. This Board is not open to the public at large. I hand-select participants whom I feel have the background, experience and level of business success to not only benefit from the meetings but also contribute to the overall success of other board members.

Obviously, this type of group is designed for people who have a business and are focused on dramatically increasing their growth and profits. Anita was the perfect candidate for the Board and the results speak for themselves: Her business is continuing to accelerate and set new records in sales and profits.

Anita will tell you that had she NOT worked with me, she would still be injecting money into her business, not solving the core problems and her business would be worth far less than it is today. After working with me, she is excited and actively planning an even bigger future with projected growth and expansion, as well as a potential new brand for her company.

“I spent more than $25,000 with Keith in the past year and every penny was worth it. I say this because I personally got a check for much more than that last month,” Anita said. “Take Keith’s courses… borrow the money if you need to. I am so glad I did!”



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